Mioya Shuzo

The CEO of the Mioya brewery is Miho Fujita, who took over the brewery from her uncle in 2003. This makes her the only female CEO of a brewery in Japan. She stopped mass production and focused entirely on hand-brewed sake. Yuho sake, named after the UFOs frequently seen in the Noto region, is brewed in the peninsula’s distinctive climate. This translates into a unique balance of acidity and umami and is perfectly suited for food pairing.


The Mioya brewery is known for innovation as well as for tradition. While the brewery After exploring new approaches to sake production with Yuho, they are making sure that their long-cherished tradition lives on with Homare.