Our story

About us

Our inspiration comes from the philosophical concept “iki”, the aesthetics of everyday life. The experience of a refined sake, an exclusive soy sauce or a pleasant tea provide spontaneous pleasure.

Annabelle Maes and Joost Sunt both share a passion for Japan and enjoy quality in all areas. Together, we founded Kaori in 2018, which means “aroma” in Japanese. We have expanded our product range into a beautiful assortment that we distribute to the hospitality and retail sectors. On our webshop you can find the entire range. In addition, we would like to welcome you in our Kaori Experience Center for a tasting, workshop or original event in a unique setting in the middle of nature.