About us
What is Kaori?
Our inspiration comes from the philosophical concept of “iki”, the aesthetics of everyday life. The experience of a refined sake, an exclusive soy sauce or a pleasant tea provides spontaneous enjoyment.
Annabelle Maes and Joost Sunt both share a passion for Japan and enjoy quality in all areas. Together, we founded Kaori in 2018, which means “aroma” in Japanese.
We have expanded our product range into a beautiful assortment that we distribute to the hospitality industry and retail. You can find the entire range on our webshop. Additionally, we would be pleased to welcome you to our Kaori Experience Centre for a tasting, workshop or original event in a unique setting in the midst of nature.
Directly from the Producer
Each product of sake, soy sauce and tea has been chosen with the utmost attention to superior taste and artisanal and ecological origin, as we are in direct contact with the producer.
Taste of Japan
Who are the people behind Kaori
Kaori brings the essence of Japan to your home, with carefully selected products.
Anabelle Maes
Founder
Annabelle brings together creativity and feeling.
Her passion for beauty and experience gives Kaori its soul.
Joost Sunt
Founder
Joost stands for clarity, balance and direction.
With a sharp eye, he builds a strong and authentic foundation.